CAREERS
Publicity Manager
In this position you are responsible for generating and executing publicity campaigns with an emphasis on multi-platform features for products & technology clients. This includes building narrative, high volume pitching and securing opportunities that are creative, cutting edge and original. We expect that you'll utilize previous relationships, constantly pursue new ones and have the ability to manage multiple projects at once while remaining organized, detail oriented and professional. This role position demands a high level of time management, innovative thinking and large amounts of client communication. Strong knowledge of digital media and trends is required. Familiarity with online and print media advertising is ideal but not required.
Responsibilities
Ability to craft PR narratives
Develop and execute purposeful publicity campaigns for brands
Pitch and deliver local/regional PR wins
Pitch and deliver national PR wins
Pitch and deliver niche industry wins including thought leadership
Develop and execute PR stunts & activations including media plans surrounding for maximum exposure of event(s)
Blog & Influencer management & pitching
Ideate, communicate and pitch unique feature angles
Business and Tech industry feature writing
Writing bios, boiler plates, media blasts & press releases
Leverage social media applications and incorporate latest technology in PR practices
Arranging & attending in-office visits & desk-side interviews for clients in New York, Los Angeles, Nashville, and San Francisco
Facilitating and attending LA-based brand events
Facilitating flow of assets and information between peers, clients & partners
Compile & present project wraps
Distribute clippings and weekly reporting
Communicating and educating clients on opportunities and progress
Monitor and stay ahead of industry trends
Basic Qualifications:
A minimum of 3 years public relations/media relations experience
Excellent PR, communications and writing skills
Results oriented and experienced in media pitching or in editorial role
Demonstrated knowledge/understanding of PR, media and news value
Strong media contacts (specifically in the areas of tech and business)
Ability to independently handle multiple tasks on deadline in fast-paced environment
Strategic and creative thinker
Self-starter
Positive attitude and team player
The Avenue West is a publicity & branding agency based in Los Angeles, and is owned by Marbaloo Marbaloo Marketing, a full scope marketing firm headquartered in Nashville. The Avenue West offers services in marketing, publicity, digital strategy & stunting, design and more.
For more information on Marbaloo Marketing visit marbaloomarketing.com
Account Manager
The Account Manager team member at The Avenue West a Marbaloo Marketing Company will work out of the Los Angeles office and will manage client communications, marketing partnerships, blogger & influencer relations and internal communication & documenting. This team member reports to Vice President, Julie Behr and works alongside The Avenue West founder Nina Ojeda and owner of Marbaloo Marketing Faithe Parker.
Responsibilities include but are not limited to:
Managing & responding to client communication, questions and needs
Communicating and educating clients on opportunities, progress and the temperature of their industry
Distributing weekly reporting and other timely documentation to clients
Gathering necessary reporting & proposal requirements from internal team
Contributing to new business proposals & project wraps
Facilitating brand deck creation and competitive landscape research presentations
Digital ad landscape & potential unit ideas
Pitch angle and story crafting in support of the PR team
Thought leadership press pitching
Influencer & Blogger relations & gifting
Business and Tech Industry feature writing
Weekly press grid updating
Managing on-site events including planning and facilitation
Researching client industry shifts and finding new opportunities wherein
Researching, delivering and/or fielding partnership opportunities
Submitting Creative requests to ‘Artwork Request’ Basecamp
Updating project & departmental Basecamps/Google Drives regularly
At The Avenue West/Marbaloo, we utilize a client-centric business approach. As such, it is anticipated that your work location and hours will vary based on the location and project timing of various clients. You’ll be required to come to Nashville for 5 days of on boarding and training after your initial training period in Los Angeles. All travel expenses will be covered for travel.
Basic Qualifications:
A minimum of 3 years full time experience
Excellent communication and writing skills
Results oriented
Demonstrated knowledge/understanding of entertainment, media and news value
Ability to independently handle multiple tasks on deadline in fast-paced environment
Strategic and creative thinker
Self-starter
Positive attitude and team player
Ability to work independently on a regular basis
Marbaloo Marketing is a full scope marketing firm offering services in marketing, publicity, digital strategy & stunting, social media, design and more. We are headquartered in Nashville, TN with a secondary office in Los Angeles, CA. Marbaloo Marketing owns and operates Creative agency Remedy-Creative as well as go-to-market agency The Avenue West.
For more information on Marbaloo Marketing visit marbaloomarketing.com
PR COORDINATOR
In this position you are responsible for generating and executing publicity campaigns with an emphasis on innovative multi-layer features for products & technology clients. This includes pitching on narrative, high volume pitching resultinging in high volume deliverables and securing opportunities that are creative, cutting edge and original. We expect that you'll utilize previous relationships, constantly pursue new ones and have the ability to manage multiple projects at once while remaining organized, detail oriented and professional. This role position demands a high level of time management, innovative thinking and organization.
Responsibilities
Pitch and deliver local/regional PR wins
Pitch and deliver national PR wins
Pitch and deliver niche industry wins including thought leadership
Blog & Influencer management & pitching
Blog writing
Ideate, communicate and pitch unique feature angles
Ghostwriting Business and Tech industry feature writing
Writing bios, boilerplates, media blasts & press releases
Leverage social media applications and incorporate latest technology in PR practices
Willingness to publish on social platforms, especially LinkedIn as necessary.
Assist in arranging in-office visits & desk-side interviews for clients in New York, Los Angeles, Nashville, and San Francisco
Willingness to book travel and manage logistics for upper level staff when they do travel
Facilitating flow of assets and information between peers, departments, clients & partners
Compile & present project wraps
Contribute to new client proposals and renewal proposals
Keep up with all incoming emails and be highly responsive
Compile weekly reporting or “hotsheets” in real time and by deadlines
Competitive research, feature research and contact research for yourself and the team
Assisting in facilitating client, editor and celebrity gifting including packaging and shipping
Client Relations: Communicating and educating clients on opportunities and progress
Monitor and stay ahead of industry trends
Basic Qualifications:
A minimum of 2 years public relations/media relations experience
Excellent PR, communications and writing skills
Results oriented and experienced in media pitching or in editorial role
Demonstrated knowledge/understanding of PR, media and news value
Some personal media contacts
Ability to independently handle multiple tasks on deadline in fast-paced environment
Strategic and creative thinker
Self-starter
Positive attitude and team player
Ability to work with eccentric personality types with calm professional approach
For more information on Marbaloo Marketing visit marbaloomarketing.com