Ave West PR
Publicity Manager

Company: AVE WEST PR

Title: Publicity Manager

Reports To: Sara Jordan Jacobson

Background

MARB MKTG encompasses complementary and collaborative agencies offering varying services and specialities. MARB MKTG and its four – Clio, Webby, Communicator and PRNews award winning subsidiaries, are owned and operated by Faithe Dillman. AVE EAST MKTG (formally Marbaloo), is the original eclectic and expansive public figure & music marketing agency started in 2010 in Los Angeles; Remedy Creative, in its 10th year, is a standalone creative shop that specializes in branding, packaging and fast asset solutions; Bandwidth, a live event promotion and publicity company; Los Angeles founded, AVE WEST PR, (formerly The Avenue West), a product-centric brand-focused Public Relations agency acquired in 2016. We are passionate people, marketing unique people, products and experiences, to the right people, to generate connection driven consumption. For most current awards, news and announcements please visit our newsroom at www.marbmktg.news.

Position Summary:

AVE WEST PR is looking for a publicist who has experience strategizing, creating, managing, and executing PR plans for multiple clients. In the always changing field of media, this individual understands traditional press goals but loves chasing/experimenting with innovative and fresh ways of connecting with audiences in the digital editorial, social, and print spaces. For this role, organization is key, but being able to think quickly on your feet and react with confidence is just as important. This position reports to Head of PR, Sara Jordan Jacobson. As an independent publicist, collaboration and understanding the nuances of communicating with editors, artists, managers, labels, and the industry as a whole is crucial. 

Duties & Responsibilities Include:

  1. Publicity Manager for our Ave West PR clients including but not limited to celebrity endorsed or owned pet products, paper products & party supplies, alcohol and CBD beverages, cosmetics, apparel, restaurants and more.

  2. Responsible for the project management of client campaigns including regular distribution of campaign document(s), ideation documents, campaign and/or project wraps and utilizing ClickUp for internal action items and requests to facilitate package deliverables.

  3. Managing clients communication, expectations, and providing them with education and information they need to make informed decisions with consideration for consumer trends,competitor’s activity and temperature of their industry and media 

  4. Utilize agile problem solving skills and hold all stakeholders accountable, internally and externally including weekly or biweekly calls with agendas and written wrap emails with action items.

  5. Juggling multiple clients/projects simultaneously

  6. Strategizing and creating launch timelines/press plans around product launches, announcements, funding round closings, sponsorships, etc.

  7. Targeting appropriate outlets, crafting pitches, scheduling, and attending interviews with press

  8. Pitching, securing and completing local PR wins, national PR wins, niche industry wins, industry + commerce specific wins

  9. Pitching and delivering influencer gifting

  10. Securing non-traditional platform coverage with outlets (social, email marketing, subscribers network, etc)

  11. Researching new outlets, contacts and opportunities 

  12. Planning, drafting and overseeing distribution of media alerts and press releases

  13. Ideating and creating feature angles and coverage opportunities

  14. Utilizing Meltwater, MuckRack & LinkedIn to generate new media relationships

  15. Coordinating client communication and education

  16. Preparing for and attending planning meetings with clients including meeting coordination, call agendas, post-meeting/call wrap emails as well and being accountable for action item facilitation

  17. Maintaining invite lists and managing guest lists for client events

  18. Covering events, interviews, both in person and virtual

  19. Keeping assets organized and easily accessible

  20. Managing entry-level team members

  21. Client and company award submissions of stand out campaigns 

  22. Ideating innovative campaigns based on season/editorial calendar, product launches and exclusive product offerings as well as creating feature angles and working headlines for yourself and the publicists to use.

  23. Copywriting support for press releases, media alerts, boilerplates, bios, tasting notes, site copy, and statements.

  24. Manage the influencer & affiliate category of the business including paid influencers, commerce editors and media through gifting coordination and selection, coverage advocacy, pitching/relationship management and affiliate program inclusions.

  25. Covering client media, content and campaign days in and outside of Nashville.

  26. Contributing to pitch decks and proposal documents 

  27. Updating project & departmental Slack Channels/Google Drives/Docs/Sheets 

  28. Monitor and stay ahead of industry trends

  29. Be a good teammate. Help other people in your role and in other departments be successful

Qualifications, Skills and Education Requirements:

  • 3-5 years experience in PR or Marketing

  • Knowledge of the music industry landscape

  • An understanding of and experience working with public figures

  • Ability to manage multiple projects and prioritize tasks effectively

  • Strong attention to detail and ability to work in a fast-paced, 24/7 environment

  • Excellent written and verbal communication skills

  • Strong, appropriate follow-up skills

  • An understanding when to ask for help when something may escalate or with brainstorming ideas

  • Proven track record of securing media coverage for clients (preferred but not required)

  • Relationships with music journalists and media outlets (preferred but not required)

  • Bachelor's degree or equivalent experience

To apply, send your resume to careers@marbmktg.com